B2C, Gen Z, Management and Pharmaceutical

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketing

5 Things Marketers Need to Know About Gen Z

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z

Gen Z Pharmaceutical Millennials User-Generated

Marketing Pro Pulse

The B2B case for retention marketing: 7 key tactics

5 Things Marketers Need to Know About Gen Z

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