Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 127

Gen Z Pharmaceutical Customer Acquisition Marketing 127

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The idea is that businesses make a profit while making a positive difference, a balancing act that businesses are expected to manage effectively in this day and age. However, there are ways to avoid contributing to pollution.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Duct Tape Marketing

OCTOBER 24, 2018

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. Because to me, that generation actually should be called Generation L. And a lot of the hard work is around the people stuff, right?

Transform 60

Transform Gen Z Millennials Pharmaceutical 60

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64