Martech

DECEMBER 29, 2022

More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. They should look at Gen Z as co-creators. Gen Z doesn’t live on your ecommerce site — it’s not where their sense of community and individuality is being formed. Get MarTech!

Gen Z 118

Gen Z Advertising Advertisers Transform 118

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Gen Z 120

Gen Z Millennials Fashion Food 120

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

DECEMBER 13, 2023

Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products.

Gen Z 111

Gen Z B2C User-Generated Branding 111

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 87

Gen Z User-Generated Entertainment Millennials 87

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? How should B2C marketers use GA4? But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy? And we’re the number one sports destination for Gen Z fans.” When should we measure micro conversions?

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

Martech

JULY 28, 2022

This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 123

Gen Z Advertising Advertisers Millennials 123

Hubspot Marketing

DECEMBER 13, 2023

Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products.

Gen Z 88

Gen Z B2C User-Generated Branding 88

Martech

OCTOBER 31, 2023

It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 116

Gen Z Shoppers Food Marketing Plan 116

Martech

OCTOBER 16, 2023

Dig deeper: Gen Z teens are watching YouTube ads and recalling what they’ve seen Spotlight Moments is still in beta, but it has already shown promising results. YouTube’s new advertising offering has the potential to give your brand visibility during key cultural moments and help you reach your target audience.

Gen Z 94

Gen Z Branding Advertising Advertisers 94

Martech

MAY 30, 2023

Generation gap. Fifty-six percent of Millennial and Gen Z small businesses, regardless of size, said they are prioritizing AI, versus 24% among older businesses. Younger business owners and entrepreneurs are also more likely than older owners to use AI tools in their organization. Are you getting the most from your stack?

Gen Z 109

Gen Z Millennials Marketing Marketers 109

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Martech

FEBRUARY 16, 2024

Fifty-two percent of Black American Gen Z audiences, for example, say they use subtitles to better understand the content they watch. They also use many tools to engage with TV content, such as captions and subtitles. This reflects similar trends among young audiences using social media platforms like TikTok and Instagram.

Gen Z 112

Gen Z Advertising Advertisers Branding 112

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required. Accept digital innovation. Dior’s entry into the Metaverse should inspire everyone.

Branding 120

Branding Fashion Gen Z B2C 120

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 123

Gen Z Pharmaceutical Customer Acquisition Marketing 123

Martech

APRIL 17, 2023

This applied to younger consumers as well as older generations. Sixty-seven percent of Gen Z and millennial digital shoppers said that they preferred to wait in order to pay a lower price on beauty products. Seeking lower prices. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 85

Shoppers Price Gen Z eCommerce 85

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 104

Gen Z Millennials Entertainment Digital Marketing 104

Martech

SEPTEMBER 13, 2023

This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 119

Gen Z Shoppers Retail Price 119

Martech

APRIL 29, 2022

The growing demand for first-rate marketing experiences is in part generational. The company had to make sure their internal stack had the best applications because Gen Z digital natives expected best-in-class UX like Instagram, or other favorite apps.

Gen Z 96

Gen Z Marketing Marketers Digital Marketing 96

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z 106

Gen Z Content Marketing Health Millennials 106

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Meanwhile, 66% of Gen Z say in-store availability is important. Some may be relevant to B2C but not B2B. So let’s keep an open mind. But we can learn from all of these.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Martech

AUGUST 16, 2022

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. Get MarTech! In your inbox. Processing.Please wait. Many touchpoints.

Gen Z 114

Gen Z Millennials Fashion Marketing 114

Martech

JANUARY 10, 2022

77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans. This may not be the time to challenge them with complexity or anything too emotionally raw. Let’s do the time warp. The figures speak for themselves.

Gen Z 99

Gen Z Entertainment Management Transform 99

Hubspot Marketing

DECEMBER 4, 2023

Consistency is key when it comes to posting on Facebook (and social media in general). For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Make the most of your Facebook page by adhering to a consistent posting schedule. Promote your page. Collaborate with influencers.

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Martech

NOVEMBER 10, 2022

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. Over the last year, many brands have pivoted to emerging Web3 platforms. They are sometimes referred to as the “metaverse,” and often they are linked to gaming and virtual worlds.

Gen Z 115

Gen Z Fashion eCommerce Influencer Marketing 115

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. In this section, we highlight some strategies tailored to each social media platform.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Martech

AUGUST 31, 2021

“We started off as a B2C product,” she said, “trying to help people who moved to new places integrate into a new culture, a new city – and we were really about people needing to meet in person; community was about being face-to-face.” ” COVID-19, of course, changed everything.

Gen Z 120

Gen Z CRM Marketing Marketers 120

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers. YouTube is all about clickbait, pop culture and music videos.

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

DECEMBER 8, 2023

The tool can also generate reports based on your company’s CRM data and add contacts with notes to HubSpot’s CRM. Get Started With HubSpot’s ChatSpot Field Customer Questions 24/7 Hovia uses AI to deliver great experiences to its B2B and B2C segments. That number rises to 63% within the Gen Z demographic.

Customer 105

Customer Gen Z User-Generated Analytics 105

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ).

Gen Z 93

Gen Z User-Generated SEO Thought Leadership 93

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. For B2C brands, digging through product reviews from brands can clue you in on what makes a physical product compelling to customers. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 96

Market Research Gen Z Price B2C 96

Sprout Social

DECEMBER 15, 2021

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Share user-generated content on TikTok. It’s no secret that brands love user-generated content (UGC). Moreover, 47.4% For brands targeting younger audiences , TikTok is a gold mine.

Entertainment 129

Entertainment User-Generated Gen Z Transform 129

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation. There are multiple ways you can network, depending on your company size and type.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Only two tier options Less adaptable for B2C support. Getting the wrong features can be just as bad as having no software at all. Customer Preference.

Customer 103

Customer CRM Gen Z Price 103

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 63

B2C Gen Z Millennials Email Marketing 63