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13 Fresh Ideas to Get More Content Marketing Zing From Employees

Content Marketing Institute

We’ve produced a number of these to inform future customers about what it’s like to be a researcher , sales development representative , customer success manager , etc. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Eric Quanstrom, chief marketing officer, CIENCE.

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Customer Service and Success: What they are and why marketers should care

Martech

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. It’s an essential marketing and future proofing strategy.