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How Luxury Brands Should Tackle Content Marketing Attribution

Contently B2C

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traackr, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com.

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Important Marketing Terms You Should Know

Exposure Ninja

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. One popular type of sponsored content is influencer marketing.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers. So, the team developed a strong presence on the platform.

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