Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. New Data Economy. People-Based Marketing. So how does this translate to B2C?

B2C 126

B2C Real Estate Marketing Marketers 126

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

DECEMBER 8, 2022

Dig deeper: 16 marketing automation platforms your organization should consider. To keep these customers engaged, amid all these unanticipated changes, marketers had to make some more fundamental changes in their stacks. Avoid managing data in the wrong place.

Marketing Automation Platform 69

Marketing Automation Platform Fashion Marketing Marketers 69

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Lead management. Tasks can also be managed from within CRM systems. Click here to download! Collaboration.

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Target customers. Click here to download!

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145