B2C Millennials Price Product Marketing 
Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. A need to avoid price wars. This last one is a biggie.
Hubspot Marketing
JULY 20, 2020
Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.
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