Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. A need to avoid price wars. This last one is a biggie.
Hubspot Marketing
APRIL 4, 2024
80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Only the biggest brands can afford the price tag of major celebrity influencer campaigns, but that isn’t a bad thing for your business.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
NOVEMBER 5, 2019
With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.
Hubspot Marketing
FEBRUARY 5, 2024
Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use. But solving them gave Wise a huge competitive advantage and a more defensible position in the market. With this data, you can iterate on your product and experience until you have something customers love, not just like.
Hubspot Marketing
JULY 20, 2020
Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.
Expert insights. Personalized for you.
133 
Let's personalize your content