Marketing Insider Group

OCTOBER 14, 2015

Good news, content that’s targeted on this level geographically is seen as 82% more valuable to prospects , and this is especially the case with millennial audiences. You don’t need to reinvent the wheel here, though it’s worth taking a look at what has already been successful for you in your traditional marketing efforts.

Content Marketing 85

Content Marketing Outbound Marketing Millennials Inbound Marketing 85

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 65

Content Marketing Thought Leadership eCommerce Marketing 65

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Smartphones are incredibly popular, especially among Millennials and Generation Z.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. Your target market is millennial and Gen Z women.

Gen Z 84

Gen Z B2C Whitepaper Content Placement 84

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. However, even B2C companies can get value from LinkedIn depending on your target audience. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. What’s the average spend on content marketing?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145