article thumbnail

Sampling Marketing — The Complete Guide

Hubspot Marketing

But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. Find ways to tap new markets. The rest are shipped back (for free, of course).

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. If rates are down with your core audience, revisit your digital marketing strategy. Demographics can also uncover new opportunities. submits a form). likes, shares, comments, etc.).

article thumbnail

Differentiation Strategy (and the Sea of Sameness)

CXL

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Blue oceans,” in contrast, are new markets—unexplored space without competition. It’s about creating a market that’s yet to be discovered by a wide audience. The CEO needs to own it.

Price 135