Martech

AUGUST 24, 2021

Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. The shipping problem is getting worse.

Shipping 87

Shipping Logistics B2C Health 87

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Similarly, if you’re selling machine parts, partner with a delivery company that can fulfill orders for your clients and provide them discounts for choosing that shipping method. Here’s a quick breakdown of both strategies.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. That level of sophistication makes it a journey.

eCommerce 131

eCommerce Law Shipping Email Marketing 131

Ariyh

JULY 24, 2023

Previous insight: Offer a free shipping subscription (more insights here ) Instant refunds boost satisfaction, without increasing returns Channels : Returns | Ecommerce | Shipping | Customer Experience For : B2C Research date : July 2022 📈 Recommendation When customers return a product, give them an immediate refund as soon as they ship it.

Shipping 52

Shipping eCommerce Logistics Retail 52

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo : EMEA (Commercial/Magento). Digital Experience Emerging Solution Partner of the Year.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. an executive in a B2B sale), you can go the extra mile - ship packages, gifts, and even products people can test.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. This trend obviously applies to B2C as well, but it’s an important consideration for B2B. Shipping and delivery. Thank you to all who read and commented — I truly hope it was helpful.

Shipping 69

Shipping Logistics B2C Outbound Marketing 69

Martech

AUGUST 6, 2021

These include rewards/loyalty programs, free shipping, exclusive discounts or free gifts with purchase. Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Customers.ai

DECEMBER 18, 2023

That ship has sailed. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. Get Started with Website Visitor Identification Whether you’re B2B or B2C, it’s time to move away from tools that rely on reverse IP lookup to give you contact data.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US.

eCommerce 85

eCommerce Shoppers Retail Shipping 85

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. But even if you send one email as a thank-you (including shipping timelines), it should go out at the right time. Building a testing campaign for Q4 success. Improving for 2024.

Customer 81

Customer eCommerce Shipping B2C 81

Ariyh

DECEMBER 19, 2022

Make people want to ‘grab’ your product Full 3min practical insight Channels : Ads | Image Ads | Website | Marketing communications For : Both B2C and B2B Research date : October 2019 📈 Recommendation Place a “grabbable” object (e.g. Thank you so much, and happy holidays! ads, website). website, email).

B2C 52

B2C Transform eCommerce Retail 52

Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. But if U.S.

Retail 91

Retail Whitepaper Food B2C 91

Neil Patel

JULY 8, 2021

After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent). Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

Retail 144

Retail Transform Price Manufacturing 144

Ariyh

DECEMBER 4, 2023

Previous insight: Mobile buyers want unique (vs popular) products (more insights here ) People are willing to pay more for products that have sustainable take-back programs Topics : Sustainability | Product | Customer Experience For : B2C. an office desk) compared to those with a very short life span (e.g. coffee capsules).

Logistics 62

Logistics Price Law Shipping 62

Martech

JULY 13, 2021

In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Merkle to acquire CX agency LiveArea . LiveArea’s client base includes high profile commerce brands like Crocs, L’Oréal and Lancombe.

Shopper Market 116

Shopper Market Millennials Shoppers Shipping 116

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. Dini visited a sailmaker’s shop and saw the name “Paul&Shark” inscribed on a sail from an 18 th century ship.

Shoppers 96

Shoppers Retail Shipping B2C 96

Martech

MARCH 28, 2024

In fact, every hour, more than 2 billion listings are updated with the latest information, including pricing, in-stock availability and shipping details.” “So And thanks to the Shopping Graph, they see billions of products in their results that are constantly being refreshed.

Shoppers 79

Shoppers User-Generated Shipping Price 79

Litmus

DECEMBER 22, 2020

With optimism building for a better 2021, we spent some time looking at ways to plan for a better next year by talking about auditing your existing email program as well as how B2B marketers can learn from the B2C crowd about staying flexible. Getting ready to jump ship to a new ESP in 2021?

Shipping 66

Shipping CMO B2C eBook 66

Martech

AUGUST 9, 2023

This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future. New A/B experiments – You will now be able to quantify the impact of online-only bidding vs. Smart Bidding for store visits and store sales by running A/B experiments.

Transform 96

Transform Shoppers Shipping Retail 96

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. Underperformers ranked it last, at 24%.).

Finance 136

Finance B2C Transform User-Generated 136

Ariyh

JULY 10, 2023

Shipping fees. Free shipping is one solution, but it’s expensive. So what happens if, instead of charging for shipping by order, you charge a flat-rate subscription to access free shipping? For example: pay $39 / year, and get unlimited free shipping on all your orders. Statista, 2022 ) You guessed it.

Shipping 40

Shipping Non-Profit Retail B2C 40

Martech

SEPTEMBER 13, 2023

Younger consumers said factors like the gift being locally made or from a brand owned by a member of a historically underrepresented group are more important than access to expedited shipping. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gen Z 111

Gen Z Shoppers Retail Price 111

Martech

SEPTEMBER 26, 2022

Highlight not just price and value, but also free or discounted shipping. Gartner suggests: Marketers should create an omnichannel “gifting” category, available as a destination year round. Best Buy and Macy’s have already moved in this direction. 35% of consumers get inspiration from family and friends’ wish lists.

Shipping 107

Shipping Marketing Marketers Price 107

Martech

NOVEMBER 15, 2021

I’m even familiar with FBA sellers — fulfilled by Amazon — who rely on Amazon to pack and ship what they’ve sold. So I’m familiar with Amazon marketplace sellers, the third-parties who sell through Amazon, and often through other platforms too. Amazon, of course, makes money by “taxing” all these sales.

Shipping 93

Shipping Digital Marketing Branding Customer 93

Ariyh

FEBRUARY 13, 2023

Previous insight: The science of product selfies (Previous insights here ) Framing a promotion as a “free gift” instead of a bundle decreases returns Channels : Promotions | Ecommerce | Shipping | Returns For : B2C Research date : September 2018 📈 Recommendation When running a product bundle promotion, frame it as a “gift” (..)

Product 52

Product Promotion Shipping B2C 52

Martech

JUNE 30, 2022

72% want the online purchases delivered the same day or via two-day shipping. Other findings: 61% said receiving personalized promotions or recommendations will make them more likely to make a purchase. 43% said they are more likely to purchase from a retailer that offers buy now, pay later.

Shoppers 88

Shoppers Retail Shipping Price 88

Martech

NOVEMBER 17, 2023

This year has already seen major shipping problems caused by a lack of water in the Mississippi River and Panama Canal. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Copernicus Climate Change Service.

Health 98

Health Shipping Retail Communications 98

Markinblog

SEPTEMBER 6, 2021

This delivery service allows customers to subscribe for unlimited two-day shipping from Amazon. Members of JD Plus get to enjoy free shipping (around 60 times annually), special discount offers, free eBooks, and access to iQiYi Premium. The platform facilitates both B2B and B2C operations.

eCommerce 52

eCommerce Finance Retail Shipping 52

Neil Patel

OCTOBER 13, 2021

Offer free shipping or a discount: Cash in on the psychology of free stuff to lure in more sales. Selling to B2B is a little different from B2C. Create an exclusive offer: Put together a new product, service, or package for the holiday season. Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

Transform 135

Transform Price Shoppers User-Generated 135

Hubspot Marketing

DECEMBER 8, 2023

Get Started With HubSpot’s ChatSpot Field Customer Questions 24/7 Hovia uses AI to deliver great experiences to its B2B and B2C segments. We’re able to provide detail on our product offering, material types, manufacturing process, shipping, designs, etc., to ensure that the automated output is as accurate as possible," he says.

Customer 105

Customer Gen Z User-Generated Analytics 105

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 90

B2C Content Marketing Marketing Marketers 90

Martech

AUGUST 10, 2023

You’d have a simulation of walking through a ship in the Navy and it looked like “Doom” from years and years ago. A: When I worked on military simulation, they were doing things like exercise planning for different branches of the military. And that stuff was just so rudimentary. You’d be surprised.

Shipping 90

Shipping Entertainment Customer Journey Communications 90

Martech

OCTOBER 5, 2023

Q: Once you saw the success of waiving shipping fees, how did your retail media partnerships evolve from there? But during the pandemic, we actually stopped because it wasn’t the path forward and we wanted to make sure our retailer’s shelves were stocked with our products. So, we thought, let’s stop experimenting [with DTC].

Retail 101

Retail Customer Shoppers eCommerce 101

Content Marketing Institute

NOVEMBER 8, 2018

And keep in mind that B2B and B2C consumers may follow some unusual paths. Here is a closer look at types of user intent keywords and some other advice to keep in mind with your keyword choices: Transactional keywords. Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives.

SEO 87

SEO Whitepaper Shipping B2C 87

Rock Content

FEBRUARY 16, 2016

Fully 76 percent of B2B content marketers and 77 percent of B2C content marketers say they will create more content this year than in 2015, according to the latest benchmark reports by the Content Marketing Institute and MarketingProfs. Those prime demographic categories will each grow by less than 20 percentage points in the decades ahead.

Finance 63

Finance Shipping B2C Retail 63