Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, Get calls from sales reps.

Transform 105

Transform B2C Whitepaper Marketing 105

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.

Transform 110

Transform B2C Whitepaper Marketing 110

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. “The buyer process is changing a lot and it’s not going back to the way it was.

Whitepaper 70

Whitepaper B2C Direct Mail Customer Acquisition 70

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right?

SEO 60

SEO Whitepaper User-Generated B2C 60

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”.

Education 99

Education Marketing Strategy Branding Energy 99

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77