How to Create a B2B Social Media Strategy [Examples and Tools]
SocialPilot
JANUARY 27, 2025
Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?
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