Remove B2C Remove Social Media Marketing Remove Thought Leadership Remove Whitepaper
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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

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Why influencer marketing is critical in B2B

Martech

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

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How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Search Engine Marketing. Social Media Marketing. Whitepaper. Blog Post. Image Source.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Adobe Experience Cloud Blog

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

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Social Media For B2B Marketing – How To Get Started

Marketing Insider Group

GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. B2Bento is their marketing blog and you should most certainly check these folks out. How To Get Started.