B2C, Social Media Marketing and Thought Leadership

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Establish a Marketing Calendar. Sources: S.

Social Media Marketing

Social Media Marketing Marketing Strategy Thought Leadership B2C

B2B content marketing: Driving success through strategic content creation

Martech

FEBRUARY 20, 2024

Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Whitepaper

Whitepaper Content Marketing Thought Leadership Marketing

B2B social media ‘sweet spots’: What’s working and what’s not

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. For example, IG has become a significant channel for McKinsey in distributing thought leadership.

Pharmaceutical

Pharmaceutical Thought Leadership B2C Social Media Marketing

LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Don’t know where to start?

Marketing Strategy

Marketing Strategy Thought Leadership Marketing Marketers

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

Most Effective B2B Marketing Strategies That Promote Business Growth In 2022

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Thought Leadership Content.

Marketing Strategy

Marketing Strategy Promotion B2C Thought Leadership

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Thought Leadership

Thought Leadership Place CMO B2C

Why influencer marketing is critical in B2B

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

Influencer Marketing

Influencer Marketing Whitepaper User-Generated Marketing

30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Digital marketing. Leadership development. At the end of the month, we’ll be giving away six books each to five lucky marketers ! Engagement.

Thought Leadership

Thought Leadership B2C Marketing Marketers

The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience. "We

Inbound Marketing

Inbound Marketing PR Manufacturing Marketing

8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

User-Generated

User-Generated Promotion Thought Leadership B2C

What Are the Different Types of Marketing?

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Another way is through social media. Social Media Social media marketing is a hugely popular type of digital marketing thanks to its accessibility and widespread adoption.

Telemarketing

Telemarketing Outbound Marketing Direct Mail Inbound Marketing

The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)

Hubspot Marketing

DECEMBER 12, 2023

Consider “Digital marketing” as your target keyword. In this scenario, your LSI keywords would be “Online Advertising,” “Social Media Marketing,” “Search Engine Optimization,” etc. Pro tip: Use SurferSEO ’s suggestions to write even thought-leadership content for search engines and humans.

User-Generated

User-Generated SEO Thought Leadership Finance

How to Advertise on Social Media—A Marketer’s Quick-Start Guide

Adobe Experience Cloud Blog

MAY 24, 2019

Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Combine this with the added ability to nurture and qualify leads, seize new opportunities, and trace customer acquisition , and your business will have everything it needs to make your social advertising efforts a success.

Advertising

Advertising Advertisers Thought Leadership Customer Acquisition

How to Build a Vibrant Community on Twitter with Madalyn Skylar

Adobe Experience Cloud Blog

AUGUST 31, 2017

Does it differ for B2B vs. B2C? Let us know in the comments, and be sure to tune into our next #marketochat on August 31 at 1 pm PST for tips on How to Drive Authentic Engagement on Social Media with guest Brian Fanzo. How frequently should businesses be posting on Twitter?

Thought Leadership

Thought Leadership B2C Branding Place

CMO Update: SEO Updates and Insights for the Rest of 2017

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly.

CMO

CMO SEO B2C Thought Leadership

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. consumers find marketing personalization appealing. Thought Leadership. Let’s say you own an email marketing software company. Customization produces brand loyalty.

Market Trends

Market Trends Digital Marketing Marketing Marketers

Stop Whining about Edgerank and Do Something About it

Adobe Experience Cloud Blog

JUNE 11, 2013

Somehow these folks missed the original memo sent out years ago; marketing is hard work. In this case specifically, marketing is hard on Facebook, but that doesn’t mean that you go out and tell the world that it’s a waste of time. If you are a social media marketer it’s your job to figure out how to make it work.

Thought Leadership

Thought Leadership B2C User-Generated Entertainment

What is social media marketing?

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing

Social Media Marketing User-Generated Marketing Marketers

How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Search Engine Marketing. Social Media Marketing. Blog Post. Image Source.

Whitepaper

Whitepaper eBook Education Price

5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

Thought Leadership

Thought Leadership Marketing Mix Whitepaper B2C

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

Consumers do not participate in social media so that marketers can throw SPAM in their faces. Consumers participate in social media because of the basic human need to connect. Social media marketing needs to figure out how to create meaningful relationships with consumers. Amplify good news.

Marketing Mix

Marketing Mix Telemarketing Customer loyalty Social Media Marketing

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You want to be found when they do.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Try These Traditional Tactics Now Integrating Social Media and Search How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

SEPTEMBER 20, 2021

Depending on your social media goals, you can strategize where and how to segment your audience and maximize engagement and reach. With your social media marketing goals defined, let’s look back to your personas and assess which platforms are most likely to suit your goals. Choosing the Right Platforms.

B2C

B2C Energy User-Generated Thought Leadership

What’s Ahead for Social Media: Live Video, Influencers, and Content

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. I’m so excited to see what’s next!

Thought Leadership

Thought Leadership Social Media Marketing Influencer Marketing B2C

How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing

Digital Marketing Whitepaper User-Generated eBook

Ultimate Guide to Social Media Marketing

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing

Social Media Marketing User-Generated Marketing Marketers

Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

Buffer Marketing

AUGUST 23, 2023

While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too. There are factors beyond demographics to consider: Choosing content formats that suit your business What type of social media content best supports your business?

B2C

B2C Fashion Social Media Marketing Thought Leadership

11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, we inevitably pack our feeds with pitch after promotion after pitch.

User-Generated

User-Generated Promotion Thought Leadership Millennials

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Most marketers draft messaging targeting B2B or B2C. How often are you writing content with the thought of communicating the same way you would to a friend or co-worker?

Thought Leadership

Thought Leadership CMO B2C Communications

Social Media For B2B Marketing – How To Get Started

Marketing Insider Group

FEBRUARY 17, 2011

GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. B2Bento is their marketing blog and you should most certainly check these folks out. How To Get Started.

Whitepaper

Whitepaper Thought Leadership B2C Marketing

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?! All rights reserved.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

Why we care about B2B marketing: A guide for marketers

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.

B2C

B2C Marketing Automation Platform Gen Z Whitepaper

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Stick to Social Media Marketing via Business-Friendly Networks. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Don’t keep a social channel that isn’t working for you simply because you feel like you “have” to be there.

Whitepaper

Whitepaper User-Generated B2C Thought Leadership

Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer

Customer Thought Leadership Direct Mail Whitepaper

Marketing Pro Pulse

6 Tips for Building a Social Media Marketing Strategy that Actually Works

B2B content marketing: Driving success through strategic content creation

Trending Sources

B2B social media ‘sweet spots’: What’s working and what’s not

LinkedIn Marketing Strategy: 17 Tips for 2023

7 Common B2B Social Media Marketing Mistakes

Most Effective B2B Marketing Strategies That Promote Business Growth In 2022

The 2024 Guide to Social Media Strategy for Executives

Why influencer marketing is critical in B2B

30 Books to Help Make You a Better Marketer

The Best Inbound Marketing Agencies of 2023

8 Easy Ways to Optimize Your LinkedIn Company Page

What Are the Different Types of Marketing?

The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)

How to Advertise on Social Media—A Marketer’s Quick-Start Guide

How to Build a Vibrant Community on Twitter with Madalyn Skylar

CMO Update: SEO Updates and Insights for the Rest of 2017

11 Digital Marketing Trends for Growing Your Business in 2021

Stop Whining about Edgerank and Do Something About it

What is social media marketing?

How to Create Content for Every Stage of the Buyer's Journey

5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Integrate Social Media Into Your Marketing Mix

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Need to Drive Leads? Try These Traditional Tactics Now

The 4 Most Common Mistakes in B2B Content Marketing

Choosing the Right Social Media Platforms for Your Buyer Personas

What’s Ahead for Social Media: Live Video, Influencers, and Content

How to Identify the Right Digital Marketing Channels for Your Business

Ultimate Guide to Social Media Marketing

Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

11 Content Curation and Collaboration Tools to Save You Time

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Social Media For B2B Marketing – How To Get Started

How to Nurture The Great Unknown Leads

Why we care about B2B marketing: A guide for marketers

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Where Your Customers Go, Your Budget Should Follow

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