Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Calvyn Lee Blog

OCTOBER 14, 2021

Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: A company wants to distribute its latest white paper and gather prospects’ data. Question: Lucas wants to share thought leadership content on LinkedIn.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Hootsuite

FEBRUARY 18, 2020

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media leads, treat this article as a primer. In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go. Whitepapers 26%.

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Whitepaper User-Generated Analytics Thought Leadership 145

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thought leadership articles and turn them into a gated e-book.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Sachs Marketing Group

JANUARY 30, 2023

Social Media Marketing Social media platforms, such as Facebook, Twitter, and LinkedIn, can be powerful tools for law firms to connect with potential clients and build their brands. Social media marketing involves creating and sharing content on social media platforms to engage with users and build relationships.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Buffer Marketing

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Thought Leadership 125

Thought Leadership Whitepaper Energy Law 125

Adobe Experience Cloud Blog

JANUARY 17, 2017

Their audience is digital marketers, but each post clearly speaks to a specific persona: social media marketers, search engine marketers, etc. For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

MARCH 3, 2017

Once social media users (in this case, your employee’s network) click on that unique URL and take an action on that page that counts as a conversion (e.g. downloading a whitepaper), this information is captured on the back-end.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

JUNE 3, 2010

This is what makes social media marketing specifically so important. Simply saying lead nurturing through social media may not mean much, because it’s not applying all the same principles as you would through other media.

Thought Leadership 89

Thought Leadership Whitepaper Social Media Marketing eBook 89

Power Digital Marketing

JANUARY 19, 2023

However, all the typical marketing data analytics numbers apply—page views, email open rate, follower counts, and so on. Paid advertising performance Although paid advertising is often linked to social media marketing, it’s worth dedicating an entire section of the marketing report to paid media—after all, that’s where the money is.

Logistics 52

Logistics Marketing Marketers Analytics 52

Unbounce

MARCH 23, 2023

Say you produce an ebook or whitepaper—some piece of educational content that solves a problem for your audience. Social media marketing (SMM) Social media marketing (SMM) is all about promoting your brand on social platforms like Twitter, Pinterest, or Instagram.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

MAY 19, 2010

Below we’ve identified the top 5 reasons why blogging fast-tracks your B2B marketing efforts. B2B blogs provide an avenue for thought leadership content. Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Thought leadership. Content marketing is best for: Lead generation. Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Case studies. PDF downloads. Interviews.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Increase the amount of qualified, targeted web traffic, and you’ll score brownie points for an effective digital marketing initiative.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Marketing Insider Group

FEBRUARY 17, 2011

GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. B2Bento is their marketing blog and you should most certainly check these folks out. How To Get Started.

Whitepaper 81

Whitepaper Thought Leadership B2C Marketing 81

Marketing Insider Group

OCTOBER 21, 2020

Social Media Marketing. If you’re looking to reach a larger audience and engage with customers regularly, social media is a small business must-have. The average user spends 3 hours a day on social media. Whitepapers or e-books. Source: Marketing Insider Group. Infographics.

Marketing Strategy 141

Marketing Strategy Whitepaper User-Generated Thought Leadership 141

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Different types of content work better depending on the channel.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Hootsuite

JULY 13, 2023

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Class is in session.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Martech

APRIL 15, 2022

It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Social media marketing.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Stick to Social Media Marketing via Business-Friendly Networks. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. This may sound obvious, but in fact, a lot of websites, emails , and ads are not mobile friendly.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91