Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

Influencer Marketing 119

Influencer Marketing Whitepaper User-Generated Marketing 119

Customers.ai

JANUARY 26, 2024

Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Who Uses B2B Marketing?

B2C 115

B2C Whitepaper Marketing Marketers 115

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. White papers. Quick Takeaways.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. For B2C companies, it’s important to discover where yours are.

Gen Z 83

Gen Z B2C Whitepaper Content Placement 83

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106