Google Ads turns 23: A look back at the biggest changes and advances in search
Search Engine Land
OCTOBER 23, 2023
Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Described as the “next generation of Discovery campaigns,” it has new features, inventory, and insights, as well as an enhanced ad creation flow. Keyword match-type decline The way we manage search terms has changed.
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