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Referral marketing: What it is and how to use it successfully

Sprout Social

Think about your favorite store or business. Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Do B2B brands even qualify for local SEO? Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Posted by MiriamEllis. Not totally sure?

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Word of Mouth Marketing: Why You Should Give Special Attention to This Strategy

Rock Content

What was the last time you went to a restaurant or a store and simply had to share your experience with a friend? Well, that sort of organic communication can actually be a powerful boost for any business. So, that’s what word of mouth marketing is all about — and companies have figured out the importance of it.

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Differentiation Strategy (and the Sea of Sameness)

CXL

Let me tell you why that is, and how you can differentiate. What’s sameness? Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication. Can your differentiation be features? They say pretty much the same things.

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