Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. We’re going to explore how these marketing and digital teams are not only keeping pace with the digital age but are also leading the charge in the industry's evolution.

Transform

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These platforms don’t just react—they evolve with each user's behavior, making financial management feel intuitive and effortless.

Gen Z

Martech

SEPTEMBER 26, 2022

The fintech world is exploding. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Digital investment.

B2C

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Thought Leadership

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising