Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 64

Transform CMO Marketing Strategy Marketing 64

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. They are also responsible for designing and executing marketing campaigns.

CMO 77

CMO Key Performance Indicator Traditional Marketing Brand Management 77

Duct Tape Marketing

JANUARY 9, 2024

This idea of fractional whatever titles, accountants, fractional management consultants, fractional hiring consultants. 01:25): They quite frankly, rarely hire unless they're from a marketing background. 03:31): So just the textbook definition, what is a fraction CMO? And I've experienced that over the years.

CMO 66

CMO Customer Journey Transform Traditional Marketing 66

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 86

CMO Marketing Strategy Customer Journey Marketing 86

Marketing Insider Group

OCTOBER 16, 2021

I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. Remember, people prefer to buy from brands they like, know, and trust. So how do we get back to what marketing is supposed to be?

Customer 99

Customer CMO Customer Journey Non-Profit 99

Marketing Insider Group

NOVEMBER 16, 2019

I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. Remember, people prefer to buy from brands they like, know, and trust. So how do we get back to what marketing is supposed to be?

Customer 110

Customer CMO Customer Journey Marketing 110