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Is The Corporate Website Dead?

Marketing Insider Group

Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. Not to promote their products.

PR 108
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Understanding the answers to these questions will help you identify opportunities to improve and set your brand apart. Brand management. 5 Ways to boost your share of voice on social media.

PR 143
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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. What You Need to Be a Marketer.

PR 123
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The Best Marketing Conferences of 2020

Marketing Insider Group

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Brand Manage Camp. September 15 – 16, Las Vegas, NV. Dreamforce.

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. It leads to a stronger brand presence, increased audience engagement and ensures alignment between social and business objectives. For example, they create social media company policies and brand safety guidelines.

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Marketing Certifications That Get You Hired

Exposure Ninja

HubSpot Academy Certifications CRM system HubSpot is a well-known name in the marketing world, mainly thanks to the educational content the company puts out for marketers. According to the Digital Marketing Institute, 68% of those with a certification got promoted, and 62% received a salary increase.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.