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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. And the first week of January, it opened its platform to an API that Albertsons Media Collective built for measuring marketing mix modeling efforts.

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Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I bet you’d agree!

PR 81