The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1 percent), while having the right operating model is in second place (19.4

CMO 130

CMO Finance Marketing Marketers 130

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 100

Management Key Performance Indicator Marketing Marketers 100

Sprout Social

MAY 9, 2023

Knowing exactly how strong your brand is in relation to your competitors and monitoring it against your benchmarks can help you alter marketing and sales strategies to achieve long-term business goals. These entities could be important people, places or things such as CEOs, celebrities, locations, currencies, businesses and others.

Marketing 127

Marketing Marketers Market Trends Manufacturing 127

Orbit Media Studios

JANUARY 26, 2022

Above all, if it doesn’t track to business success, reevaluate if that’s a KPI in the first place. Try New Innovative Strategies. There are a lot of new marketing and advertising tactics happening everyday. This is one example of a newer strategy that brand managers are using to connect with their customers.

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Adobe Experience Cloud Blog

OCTOBER 28, 2008

I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes. What today's new marketing technology tools enable you to do is truly awesome and they bring a level of capability never before seen in the B2B space.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Neil Patel

NOVEMBER 9, 2021

The automated system allows brands to find potential influencers and streamers by specific criteria, such as categories, tags, or location. From there, you can set up a sponsorship package that fits your marketing goals using the platform’s analytics tools. Onscreen Sponsorships. Sponsor Livestreaming Conclusion.

Advertising 106

Advertising Advertisers User-Generated Promotion 106