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Lending Tree’s new marketing chief says customer experience is king

Martech

Congratulations on your recent appointment, and how was the role of chief marketing and customer experience officer created at LendingTree? Until the start of the pandemic, there was a CMO in place and CX was separate. We are reframing the role that personal finances play in our lives. There had to be a better way.

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Becoming a world-class PPC ad buyer: 8 key lessons

Search Engine Land

When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. For example, an intent-based structured campaign may perform well for retail, but a themed-based structure may be best for finance.

Finance 113
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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance. Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1

CMO 130
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How to Make Money on Instagram in 2024

Buffer Marketing

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Career and finance creator Chloe Shih ( @chloe.shih ) partners with various finance-focused brands to share advice with her audience. Instagram monetization FAQs Can you earn income directly from Instagram?

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Three possible value-creation actions include: Revisit the value gaps in the market and consider which current GTM capabilities can fill them. Invest more in market intelligence and monitor evolving market dynamics. Early-stage startups in your sector are a great place to monitor activity and customer sentiment.

Transform 116
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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Create New Audiences. Grow Your Market.

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