From IAB ALM 2025: Digital adtech gets serious on privacy
SmartBrief - Marketing
FEBRUARY 21, 2025
There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.
Let's personalize your content