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9 Major Insights From The 2023 Global Marketing Playbook

Rock Content

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Will they support your global strategy?

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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Edwards University.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Privacy is a top concern for companies like Apple and Google and we know they will continue to make changes that make the life of marketers and advertisers much harder. We also know marketers are great at adapting. Let’s dig into a few strategies advertisers can employ to recover ad retargeting audiences: 1.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

As such, your team should be willing to embrace new technologies for the sake of agility and adaptability. Geos appreciate knowing they can count on a COE’s expertise and guidance on new technologies and marketing innovation. It’s also essential to demonstrate subject matter expertise.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. Customer Data & Efficient Targetting.

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Aon Shares Why Its Content Scorecard Is a Must

Content Marketing Institute

Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.