Remove Brand Management Remove Influencer Marketing Remove PR Remove Promotion
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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? First, let’s outline the goal.

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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

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Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. In many companies, SEO and brand management are far apart and don't often talk to each other.

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The Best Marketing Conferences of 2020

Marketing Insider Group

ANA Masters of B2B Marketing. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs.