Brand Management Key Performance Indicator PR Promotion 
Hootsuite
SEPTEMBER 21, 2023
Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. But be careful. But here’s the thing.
Sprout Social
JULY 17, 2023
It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. It leads to a stronger brand presence, increased audience engagement and ensures alignment between social and business objectives. For example, they create social media company policies and brand safety guidelines.
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