Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Marketing Insider Group

NOVEMBER 1, 2010

How can social media extend our brand relationship with our target market? When you accept that social media is more than “just another marketing channel” you can begin to see what you get when you combine “interruption” and “distraction.” Interaction.

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

NOVEMBER 11, 2010

Crisis Management is a huge opportunity. A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. They showed that there are many best practices that we can all learn from.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Martech

MARCH 15, 2022

So, I have been fortunate enough to work with some of the biggest brand managers out there. In total, I have $25 billion in media spending behind my life’s work, so I want to share what I’ve learned from my “traditional” days of branding as well as now in the current age of branding. Target market research.

Branding 141

Branding Transform Customer Acquisition Customer 141

Marketing Insider Group

OCTOBER 14, 2010

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords.

B2C 75

B2C Telemarketing Customer loyalty Education 75