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Why we care about marketing management

Martech

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. This process may take time, including learning brand awareness techniques, increasing conversions, and expanding your business reach.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

How can social media extend our brand relationship with our target market? When you accept that social media is more than “just another marketing channel” you can begin to see what you get when you combine “interruption” and “distraction.” Interaction.

Insiders

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. They showed that there are many best practices that we can all learn from. These are a few of my key take-aways.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords.

B2C 75
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Building a brand strategy: Essentials for long-term success

Martech

So, I have been fortunate enough to work with some of the biggest brand managers out there. In total, I have $25 billion in media spending behind my life’s work, so I want to share what I’ve learned from my “traditional” days of branding as well as now in the current age of branding. Target market research.

Branding 141