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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

AI addresses this issue by automating the process to identify the best influencer matches based on engagement rates, audience demographics, content quality, and relevance to the brand’s target market, moving beyond simple follower counts. There are AI tools that make this task way easier and less troublesome for marketers.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

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How to Use Instagram Shopping to Drive Product Sales

Neil Patel

Why would brand managers want to take the time to set up shops on Instagram? You can use the same products and collections on each if that makes sense for your target market and brand. Consider demographics: Your target market may spend more time on Instagram than on Facebook.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? Local culture.

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The Ultimate Guide to Branding in 2019

Hubspot Marketing

These brands are known, loved, and chosen out of a long lineup of options. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Strong branding gives your business more than a name. Brand management. The result?

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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. In fact, many of the most successful influencer marketers are not extremely famous.