Remove Brand Management Remove Management Remove New Markets Remove Transform
article thumbnail

Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? Local culture.

article thumbnail

Role of artificial intelligence in marketing

Sprout Social

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Social media has made brands more susceptible to scrutiny than ever before.

Marketing 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes. What today's new marketing technology tools enable you to do is truly awesome and they bring a level of capability never before seen in the B2B space.

article thumbnail

Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. To be fair, the importance of differentiation is not a new idea. It is arguably the basis upon which modern brand management was founded. Don’t fear extending your brand into new markets and industries.

Branding 134
article thumbnail

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Social Strategy is now important to them.

article thumbnail

Social Media and the Case for Marketing Optimism

Marketing Insider Group

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Social Strategy is now important to them.