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The rise of the position-less marketer by Optimove

Search Engine Land

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

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The Emergence of Fractional CMOs: A Powerful Shift in Marketing

Duct Tape Marketing

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. In contrast, the fractional CMO+ model combines the strategic expertise of a CMO with the implementation skills of a traditional marketing agency.

CMO 75
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The rise of the position-less marketer by Optimove

Martech

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Future of marketing AI AI marketing is achieving new advancements at a phenomenal speed.

Marketing 126
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Branding 122
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Digital Marketing trends: what you need to know in 2020

Rock Content

That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Brand Manage Camp.