article thumbnail

Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. The post Scripted Alternatives: 5 Places to Hire Freelance Writers appeared first on Rock Content. Try out the 14-day trial at WriterAccess today!

Place 80
article thumbnail

Product page SEO: A complete guide

Search Engine Land

In case of potential duplication or close similarities, make sure canonicals are in place to differentiate product descriptions and pages. Make sure to have hreflangs in place for product descriptions in the same language but for various different languages and international versions of your site. Avoid keyword stuffing.

Product 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to protect and leverage your single source of truth

Martech

The harder it is to keep track of, the less consistency across your brand management. Yes, you want the DAM to be pushing that final, approved asset directly to as many places as it’s needed, but what’s upstream of it? Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom.

article thumbnail

Gannett ad mishap highlights concerns about programmatic advertising

Martech

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products. Get Started All your social media analytics in one place.

article thumbnail

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is a great place to get quality (and free) feedback. They always say it’s too confusing or a place all businesses should avoid. That’s Reddit.

article thumbnail

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent), while having the right operating model is in second place (19.4 percent increase this year. Having the right technology to drive revenue growth rose from 9.0

CMO 130