Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey.

CMO 116

CMO Marketing Marketers SEO 116

Litmus

OCTOBER 28, 2021

Her session “The Future of Tech: How It Will Impact Your Business and Brand” explored how marketing has evolved over the years and looked at the ways it will continue to evolve in years to come. That means by testing and previewing your emails to ensure they’re on-brand and error-free, you can boost ROI, too. Is text the new email?

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. New York, NY.

PR 111

PR Whitepaper CMO Marketing 111

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. And when your CMO or CEO has a “big idea” Weʼve all been there.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Startups Magazine) Over 90% of brands utilize social media for marketing.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Steps 2 and 3 get more into copywriting, and Step 4 gets into email design.

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Lastly, internships are valuable currency in today’s job market.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100