Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Comeau thought of a successful campaign Emory did pre pandemic that depicted Emoiry’s unique brand qualities and services apart from other Healthcare organizations. Q5 | What is a brand that you admire?

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. Connect Email and Direct Mail. Deliver Timely, Relevant Offers with Geo-location and Mobile.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

JULY 17, 2019

You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. What channels the account has engaged with in the past (phone, direct mail, email, etc.). The first is simple: Particular channels don’t matter. Sound backward? Hungry for more tips?

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Remember when the only way to reach your buyers was through direct mail, magazine ads, television commercials, and out-of-home advertising? Today, you have the tools to show yourself, your manager, your CMO, and your CEO how what you’re doing actually impacts your business. Technology That Makes Life Easier. That’s unreal!

Thought Leadership 134

Thought Leadership Direct Mail Food CMO 134

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand. Share your thoughts in the comments below.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

JULY 17, 2019

You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. What channels the account has engaged with in the past (phone, direct mail, email, etc.). The first is simple: Particular channels don’t matter. Sound backward? Hungry for more tips?

Marketing Strategy 51

Marketing Strategy Direct Mail Thought Leadership CMO 51

CXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. The aim is to answer questions and establish trust and thought leadership to progress potential customers down the funnel towards conversion. They specifically targeted the T-Mobile account.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78