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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry.

Transform 105
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The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

Regardless of what kind of marketing you do, or what industry you’re marketing in, this will be your one-stop shop. View all the sessions here: Marketers First Virtual Event Sessions. Marketing to consumers? Are you a B2B marketer in the small-to-medium business space? Event Marketing'

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Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Adobe Experience Cloud Blog

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. A deep understanding of your customers and prospects is the #1 driver of marketing innovation, with 46% of respondents saying it precedes and drives things like risk-taking and executive backing.

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How One Event Company Transformed in the Face of COVID-19

Marketing Insider Group

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. An illustration of GDS Digital Summit format.

Transform 103
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How Co-Marketing Can Expand Your Reach

Adobe Experience Cloud Blog

It’s also about brand and credibility. Putting all of these top names together dramatically increases brand recognition, customer value and customer retention. On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Jason Garoutte, CMO and GM, Mintigo. Event Marketing'

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The Line Between Data-Driven Marketing and Creative Content Marketing

Rock Content

Solely relying on data to develop a strategy can actually be detrimental to your long-term marketing and business objectives. Numbers and insights are your foundation to help brainstorm new and creative ideas, but it takes more than just data to bring people towards your brand.

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Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.