Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time.

Digital Marketing 105

Digital Marketing Advertising Advertisers Shopper Market 105

Martech

AUGUST 19, 2021

Balancing risk and reach: The brand safety dilemma. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason? Read more here.

Shopper Market 115

Shopper Market Retail Shoppers CMO 115

Econsultancy

MAY 11, 2022

Her advice was to “start being brilliant at the basics” “Look at what you’ve already got, as an organisation, and look at how you can bring that into one place to democratise that data, clean it up, and allow people to have access to it, to start asking, ‘So what?’”

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76