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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. “We like to look at what’s already there – whether it’s brand planning cycles that have existed for years, or whether it’s a brand building capabilities tool.