Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 80

CMO Transform Communications Marketing Strategy 80

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Yap and Google certainly aren’t the only ones thinking about how brands can help consumers feel safer online.

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Transform Advertising Advertisers CMO 96

CMO Network

MARCH 7, 2023

SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

Transform 97

Transform Customer New Markets Product 97

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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CMO Transform Energy Succession Planning 112

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Despite this fact, marketers are still taking some actions to increase trust in their brands in the face of privacy concerns, including 63.1 percent over the next year.

CMO 130

CMO Digital Marketing Transform Analytics 130

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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Transform Marketing Marketers Manufacturing 51

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) When engaging AI analytics, the customer experience should always come first —especially if your goal is to improve brand loyalty and increase trust. Hint: This should be your goal).

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Transform Analytics Marketing Marketers 126

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 115

CMO Non-Profit Transform Advertising 115

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

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Transform Thought Leadership CMO Place 104

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

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CMO Transform B2C Marketing 96

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 75

CMO Price Transform Marketing Strategy 75

Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The impact that the team has delivered on behalf of the brand has been transformative.” Q5 | What is a brand that inspires you? I think about Peloton and what they have been able to do.

CMO 52

CMO Transform Thought Leadership Performance Marketing 52

Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. So Kaiser reached out to Intelligent Demand to aid in their transformation.

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Transform Thought Leadership CMO PR 128

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

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Customer Transform CMO Retail 142

illumin

APRIL 24, 2024

A few I noted: Talent and Tech (roles and tools to make a CMO successful) Transformation (everyone is part of this new journey) Content drives Commerce Community (including skill set at the board levels) Overheard Other great tidbits heard throughout the 3 days: Monday: Does CMO now stand for Change Management Officer?

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Transform CMO Retail Management 59

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The campaign was developed during a time when branded video content was new to digital channels, so Beech’s team had a lot to learn about creating engaging content and distributing it properly. “We We learned a ton.

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CMO Transform Thought Leadership Performance Marketing 59

The CMO Survey

SEPTEMBER 14, 2021

In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities. The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models.

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Digital Marketing Transform CMO Marketing 130

Businesses Grow

APRIL 15, 2024

In my Personal Branding Master Class , I show a slide depicting my personal income attributed to “being known.” ” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. To be known, you have to show up consistently.

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Transform Thought Leadership CMO Entertainment 109

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

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Transform Telemarketing Thought Leadership Real Estate 91

Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. Minahan attributed his role at SAP for leading to his opportunity as CMO and EVP of Business Strategy at Citrix. Never miss a CMO Spotlight!

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CMO Transform Thought Leadership Global Marketing 52

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Differentiated and authentic brands. Customer Obsession. Relevant Content.

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CMO Transform Health Customer Journey 52

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She worked for The Grammys and did amazing and transformative work by bridging the gap between social media and traditional media. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name.

CMO 59

CMO Transform Thought Leadership Entertainment 59

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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CMO Marketing Marketers Health 134

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Transform Energy Thought Leadership Marketing 91

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Earlier this month, Caren Fleit and Brigitte Morel-Curran from Korn-Ferry released “ The transformative CMO : Three must-have competencies to meet the growing demands placed on marketing leaders.” ( No registration required. ).

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Transform CMO Marketing Marketers 85

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

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Transform CMO Customer Acquisition Finance 115

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. How would you briefly describe this role to someone unfamiliar with it? [01:28]

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CMO Transform Shipping Social Media Marketing 78

Set Up

MARCH 27, 2024

Welcome to the Set up Pulse for Brands and Agency marketers alike! New + Noteworthy 1 Starbucks Please, Hold the CMO Starbucks recently dropped their Global CMO role. Talk about a lack of sweetener for the CMO role…does this mean it’s dead, or just transforming? Read about what’s being talked about this week!

Transform 52

Transform CMO Branding Marketing 52

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. Market your marketing — with data.

Transform 94

Transform CMO PR Education 94

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 106

Transform CMO User-Generated Management 106

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Digital Marketer

MARCH 25, 2024

EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company. Perhaps you seek to expand into a new region and must allocate funds by cutting budgets on top-of-funnel brand awareness tactics. The transformation is always emotional, even surrounding a product or service. Yet your competitor is dominating TV.

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Transform Key Performance Indicator Direct Mail CMO 85

CMO Network

FEBRUARY 20, 2023

Generative AI is transforming our content landscape. Is Generative AI a fad or a useful tool for brands? It’s prompting questions like what is art? How do AI copyrights work? Is it ethical to use generative AI for my job?

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Transform Branding CMO 95

OnDemand CMO

MAY 23, 2023

The Essence of Transformation: This book encapsulates 59 years of intellectual curiosity, lessons learned, tips, tricks, and life hacks. A Tool for Transformation: Consider this book as a valuable tool—a thought-provoking and practical guide designed to address the seven key areas crucial to your happiness and success.

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Transform Thought Leadership CMO Communications 82

Martech

AUGUST 23, 2023

The consumer moves faster than the brand. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries. You know who they are.

Transform 95

Transform Customer Customer Journey CMO 95

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

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CMO Non-Profit Transform Customer Acquisition 130

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

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CMO Transform Retail New Technology 52