Remove Branding Remove Communications Remove Shopper Market
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. Content creation/video needs saw a 12% decrease this year, yet it is still #3 on the list.

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How to Choose the Right Marketing Agency in 2025

Set Up

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Do you need help with branding, social media, content creation, shopper marketing, or something else?

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

Even more interesting were the responses to the question about identity, where people wrote honestly and poignantly about their heritage, how they fit into their communities, and how they were seen by others. They’re looking at the relationships between categories, brands, or products and particular audiences.

Customer 102
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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. “We like to look at what’s already there – whether it’s brand planning cycles that have existed for years, or whether it’s a brand building capabilities tool.