Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 132

Pharmaceutical Health Marketing Marketers 132

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads. Picture this.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Search Engine Land

FEBRUARY 24, 2023

One of these online events is especially relevant to brands and marketers – the webinar. Some brands record their webinars and repurpose the content, including offering replays for people who couldn’t attend live. There are a lot of reasons to add webinars to your brand repertoire. What is a webinar? What is a webinar?

Pharmaceutical 98

Pharmaceutical Finance Whitepaper Promotion 98