Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. For starters, promoting misinformation and disinformation in a marketing campaign can range from losing credibility to, in extreme cases, financial and potentially legal liability. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Neil Patel

FEBRUARY 4, 2021

A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. They created an ad to promote their Kickstarter campaign. Why use a vanity URL over a domain URL?

Pharmaceutical 116

Pharmaceutical SEO Place Customer 116

Content Marketing Institute

JULY 25, 2018

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. It goes the extra mile to distinguish the brand from competing facilities while delivering real-life value that can put prospective patients’ minds at ease. My content checkup.

Health 68

Health Customer Pharmaceutical Logistics 68

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.

Place 86

Place Pharmaceutical Retail Email Marketing 86

Marketing Insider Group

MARCH 12, 2013

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future.

Branding 99

Branding Pharmaceutical Thought Leadership Energy 99

Duct Tape Marketing

OCTOBER 1, 2019

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. What’s the job of a brand name?

Branding 47

Branding Food Communications Pharmaceutical 47

Search Engine Land

FEBRUARY 24, 2023

One of these online events is especially relevant to brands and marketers – the webinar. Some brands record their webinars and repurpose the content, including offering replays for people who couldn’t attend live. There are a lot of reasons to add webinars to your brand repertoire. What is a webinar? What is a webinar?

Pharmaceutical 99

Pharmaceutical Finance Whitepaper Promotion 99

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. When brands pander to this generation, that’s when they lose.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social.

Pharmaceutical 120

Pharmaceutical Health PR Management 120

Duct Tape Marketing

NOVEMBER 8, 2017

Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. We are all, as we hustle and try to build our online brand, we’re all bragging all the time because that is the point of what social media wants us to do. People want to share that content.

Pharmaceutical 41

Pharmaceutical Energy Transform Entertainment 41