Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth
Marketing Insider Group
SEPTEMBER 2, 2020
That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Customer lifetime value.
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