Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. 64%), the U.K. (59%)

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel. Feeling Inspired Yet?

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. 64%), the U.K. (59%)

Gen Z 103

Gen Z Customer loyalty Transform Shoppers 103

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

APRIL 13, 2024

The results showed an “80% increase in favorability when adding Reels ads, compared with business-as-usual video campaigns” and higher brand awareness with Gen Z audiences (ages 18–24). Here’s an interesting fact: Consumers are reaching out to brands via social media at least monthly (and as frequently as weekly) for support.

Health 96

Health Gen Z User-Generated Customer loyalty 96

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103