Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z.

Gen Z 52

Gen Z Millennials Health Transform 52

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 142

Branding Gen Z Millennials Promotion 142

Martech

NOVEMBER 11, 2021

The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. Other verticals have work to do too. Why we care.

Gen Z 94

Gen Z Real Estate Energy Branding 94

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. But your personalization has to be effective.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Hubspot Marketing

OCTOBER 17, 2022

When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. The ad uses a Gen Z narrator to appeal to a similar demographic. Clearly understands the importance of user-generated content. Kung Fu Tea.

Gen Z 109

Gen Z Entertainment User-Generated Energy 109

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Approach TikTok like a regular human — not a brand. 5000 Voices."

Gen Z 103

Gen Z Entertainment Non-Profit Education 103

Businesses Grow

NOVEMBER 27, 2023

It’s not a campaign, it’s a lifestyle In response to a question about starting a “personal branding campaign,” I got prickly: I don’t like the word “campaign” because that indicates it has an end date. Your personal brand does not have an end date. Why do people fail with their personal brand?

Customer 73

Customer Gen Z Whitepaper Energy 73

Businesses Grow

MAY 1, 2023

BUT I didn’t really ever consider a brand story being a text between friends. Alex Ledesma provided an update on how brands are beginning to use Web3 and NFTs to unleash new customer value and premium programs that lead to loyalty and new revenue opportunities. GenZ is suffering from mental health pressures from multiple fronts.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." This also means TikTok can work for a variety of brands across different industries. Curious which brands are winning on TikTok? Let's dive in.

Gen Z 91

Gen Z Shipping Millennials Energy 91

Many Chat

JULY 13, 2022

In 2021, the brand shared more detail about how the Instagram algorithm works and touched on shadowbanning. That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Follow-for-follow tactics remain popular with brands that want to inflate their numbers. Confusing brand image.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. For these reasons, brands need a deeper understanding of the intent behind a person’s search, to provide them with better information. Branding is back at the forefront of search concerns. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Buffer Marketing

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Gen Z 115

Gen Z User-Generated Energy Branding 115

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 101

Retail Gen Z Fashion Millennials 101

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel. Feeling Inspired Yet?

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Digital Marketer

OCTOBER 31, 2022

In fact, Email Marketing is the single best way to market your brand or business, increase your revenue, and cash in on more conversions. I don’t know of a single brand or business that wouldn’t love to see numbers like that. YES, even Millennials and gen-Z-ers prefer email to social media. That’s right. I said it.

Email Marketing 85

Email Marketing Copywriting Gen Z Marketing 85

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. And, a majority of customers are more likely to buy products or services from a brand that offers them a VR experience.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Faraday

APRIL 16, 2021

So, if you’re in the business of home renovation, DIY tools, residential energy efficiency, or HVAC, consider the following when marketing to millennials — a generation eager to take you up on your services. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. Man, I remember the energy, the scent, the scars from playing ball on crates."

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 103

Customer Gen Z Manufacturing Energy 103

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 117

Advertising Advertisers Food Gen Z 117

Backlinko

FEBRUARY 15, 2024

Reach: Higher engagement with your videos through liking, commenting, saving, or sharing can increase the likelihood of your content being included on FYPs, resulting in discovery by users who have interests relevant to your brand What Businesses Should Invest in TikTok SEO? With the right approach, however, any industry can leverage TikTok.

SEO 96

SEO User-Generated Analytics Gen Z 96

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Exposure Ninja

OCTOBER 16, 2023

We’ll use the direct-to-consumer brand Estrid as an example. Your price will influence every corner of your marketing strategy, including your branding, the channels you use, the events you attend and the blog topics you write. If you’re selling a premium product, your branding and marketing must reflect that.

Price 52

Price Promotion Marketing Marketers 52

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 116

Gen Z Branding Transform Millennials 116

Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? Wow,” I thought, “How have brands missed this opportunity? The fact is, it’s getting harder and harder for brands to compete with the power of the personal network.

Gen Z 93

Gen Z SEO User-Generated Shipping 93

Duct Tape Marketing

DECEMBER 5, 2019

If people put more energy into it, it could be a lot more. In the same month where she got 2,000 from the old pin, she got over 10,000 link clicks from the brand new pin. So especially if you’re looking at ads on Pinterest that are video, a lot of them are the bigger brands. John Jantsch: Hm, wow. Alisa Meredith: Yeah.

Gen Z 55

Gen Z Marketing Marketers Finance 55

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Gen Z 104

Gen Z Customer loyalty Transform Shoppers 104

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145