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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 136
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How to choose the right content marketing agency

Search Engine Land

43% of businesses don’t have a documented content strategy – and they perform less well than brands that do have one. They’ll also: Create content marketing campaigns. Do market and SEO research to discover the best audience, topics, and keywords for a brand. Create a brand content calendar.