Branding, Finance and Marketing Ethics

Guardrails and governance: How to protect your brand while using AI

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding

Branding Copywriting Law Marketing Ethics

How to choose the right content marketing agency

Search Engine Land

NOVEMBER 21, 2022

43% of businesses don’t have a documented content strategy – and they perform less well than brands that do have one. They’ll also: Create content marketing campaigns. Do market and SEO research to discover the best audience, topics, and keywords for a brand. Create a brand content calendar.

Content Marketing

Content Marketing Marketing Marketers Marketing Ethics

Marketing Pro Pulse

Guardrails and governance: How to protect your brand while using AI

How to choose the right content marketing agency

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