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How Technology Supports Sound Influencer Marketing for Pharmaceutical & Healthcare Brands I Traackr

Traackr

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

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Why we care about compliance in marketing

Martech

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Common privacy law provisions.

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