Traackr

MAY 28, 2015

It turns out that “influencers” eager to get paid quick in hard cash or perks to say good things about a brand they don’t truly endorse, don’t impact the bottom line nearly as much as influencers who have built a relationship with brands and are being genuine in their endorsement. Who would have guessed, right?

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Email Marketing Email marketing refers to any marketing done via email.

PR 52

PR Marketing Marketers User-Generated 52

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What does a social media manager do?

Management 111

Management PR Key Performance Indicator Analytics 111

Hootsuite

AUGUST 6, 2021

Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. Here’s how you can make work easier for your social media managers—and add rocket fuel to their marketing efforts online.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. It's more cost-effective than outbound marketing methods. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JULY 31, 2019

Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. Also, be sure to optimize your owned distribution channels — your blog, email newsletter, and social media profiles — as these are relatively inexpensive and in your control.

PR 144

PR Key Performance Indicator Price Whitepaper 144

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. It allows you to position your brand as an expert in your field and demonstrate you have a solution to your audience’s problems. Consider this data-driven white paper example: the Sprout Social Index TM.

Whitepaper 126

Whitepaper Key Performance Indicator Transform PR 126

Welcome Software

MAY 3, 2022

A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives. Every marketer knows that good campaign management starts with a plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

PR 74

PR Customer loyalty User-Generated Marketing 74

Hootsuite

JANUARY 13, 2021

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. from AskReddit.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145